Hard seltzer losing volume share to light beer – The Boston Beer Co. CEO
“There’s about a 7% price gap right now between hard seltzer and premium light beer, so that could be part…
ByTruly Hard Seltzer
The Boston Beer Co. cuts full-year earnings forecast as hard seltzer continues to fizzle
Excluding Truly Hard Seltzer, the group’s depletions increased by 14% in Q2.
By
Boston Beer Co opens Truly Hard Seltzer US taproom
The outlet will offer ten taps of Truly Hard Seltzer
By
The Boston Beer Co’s Truly Vodka Seltzer – Product Launch
The extension follows the recent roll-out of Truly Vodka in the US
By
Boston Beer Co slump continues as first-quarter results bring more hard seltzer woe
The brewer's sales have dipped for a second consecutive quarter
By
The Boston Beer Co extols virtues of going out in Truly Hard Seltzer campaign – video
'Why do we go out?', asks the hard seltzer brand
By Boston Beer Co expects flat-to-10% growth for US hard seltzer as Q4 sales take a beating – results data
Boston's hard seltzer bet didn't come in time for Christmas
By
How will beer perform in 2022? – analysis
GlobalData predicts that the beer category will return to near-parity with pre-pandemic levels by the end of next year.
By