Truly Hard Seltzer

Hard seltzer losing volume share to light beer – The Boston Beer Co. CEO

Hard seltzer drinkers are shifting away from the category in favour of a return to light beer as the cost…

The Boston Beer Co. cuts full-year earnings forecast as hard seltzer continues to fizzle

Three-month sales increase 2.2% to US$616.2mPerformance represents return to growth following two consecutive quarters of declineTruly Hard continues to falter, with…

Boston Beer Co opens Truly Hard Seltzer US taproom

The Boston Beer Co has officially opened the first dedicated on-premise outlet for its Truly Hard Seltzer brand. The 8,000-square-foot…

The Boston Beer Co’s Truly Vodka Seltzer – Product Launch

Category - RTD, spirits-based, 5% abvAvailable - From ‘late summer’Location - The USPrice - Not immediately available The Boston Beer…

Boston Beer Co slump continues as first-quarter results bring more hard seltzer woe

Three-month sales fall 21.1% to US$430.1mSlump follows Q4 2021 collapse in which sales declined by nearly 25%Truly Hard Seltzer, Angry…

The Boston Beer Co extols virtues of going out in Truly Hard Seltzer campaign – video

The Boston Beer Co has launched a new marketing push for its Truly Hard Seltzer brand in the US. https://www.youtube.com/watch?v=fTf9Pe0LsgA…

Boston Beer Co expects flat-to-10% growth for US hard seltzer as Q4 sales take a beating – results data

Fourth-quarter sales tumble by 24.5% to US$348.1mThree months to end of December signal reverse on YTD's 34% top-line leap2021 sales…

How will beer perform in 2022? – analysis

As 2021 draws to a close, Just Drinks tracks the performance of the beer category worldwide in recent years and…

Boston Beer Co launches Truly Hard Seltzer festive collection

The Boston Beer Co has rolled out a range of limited edition hard seltzers from its Truly brand in the…

The Boston Beer Co to open Truly hard seltzer taproom

The Boston Beer Co has announced a beer-style taproom for US hard seltzer brand Truly. The 350-person Los Angeles site…