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April 25, 2022

The Boston Beer Co’s Truly Vodka Seltzer – Product Launch

The extension follows the recent roll-out of Truly Vodka in the US

By James Beeson

  • Category – RTD, spirits-based, 5% abv
  • Available – From ‘late summer’
  • Location – The US
  • Price – Not immediately available

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The Boston Beer Co has added a vodka-based RTD to its Truly hard seltzer brand.

The four-strong line from Truly Vodka Seltzer follows on from last month’s launch of Truly Flavoured Vodka in the US. The line comprises:

  • Cherry & Lime
  • Blackberry & Lemon
  • Peach & Tangerine
  • Pineapple & Cranberry

The extensions are made using six-times distilled vodka and real fruit juice and contain 110 calories per 12oz (35cl) can, according to the group. An SRP was not immediately available.

In its most recent financial results, Boston Beer reported a dip in sales for the second consecutive quarter, with first-quarter sales down by more than a fifth on the corresponding period 12 months ago. The slump marks a challenging six months for the brewer, having seen sales slip by nearly 25% in the final quarter of 2021

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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