PepsiCo rolls out European marketing push for Rockstar Energy
PepsiCo has unveiled a marketing activation for its Rockstar Energy brand in eight European markets. The ‘Fuel Every You’ campaign…
PepsiCo has unveiled a marketing activation for its Rockstar Energy brand in eight European markets. The ‘Fuel Every You’ campaign…
PepsiCo has rolled out a new variant in the US of its Rockstar Energy brand that contains hemp seed oil.…
PepsiCo’s purchase of Rockstar Energy Beverages has won the inaugural Just Drinks award for the most impactful M&A transaction of…
PepsiCo has declined to comment on whether the group plans to launch a hard seltzer or other alcoholic drink after…
Six-month sales decline 6.3% to GBP617.1m (US$875.4m) Rate of decrease in H1 fiscal-2021 in-line with Q1's -5.8% H2 starts well…
PepsiCo has agreed to buy Rockstar Energy Beverages for US$3.85bn in a deal that sets up a global energy drinks…