PepsiCo rolls out European marketing push for Rockstar Energy
The campaign hones in on Rockstar's ingredient USPs
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PepsiCo unveils hemp-infused Rockstar Energy line in the US
Rockstar Unplugged follows ten months after Rockstar Energy + Hemp hit Germany
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PepsiCo takes Just Drinks M&A Excellence Award for Rockstar Energy Beverages buy
The shortlist for the inaugural award included Diageo, Nestle, Heineken and Cuervo.
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PepsiCo silent on possible Rockstar alcohol release
Trademark filings for beer, hard seltzer in US signal potential entry for Rockstar
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Britvic readies Rockstar relaunch in UK as half-year sales stay red – results data
Britvic has maintained its mid-single-digit rate of sales decline into 2021, with half-year sales falling by just over 6%.
PepsiCo to pay US$3.85bn for Rockstar Energy Beverages
PepsiCo has agreed to buy Rockstar Energy Beverages for US$3.85bn in a deal that sets up an energy drinks showdown…
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