Rockstar Energy

PepsiCo rolls out European marketing push for Rockstar Energy

PepsiCo has unveiled a marketing activation for its Rockstar Energy brand in eight European markets. The ‘Fuel Every You’ campaign…

PepsiCo unveils hemp-infused Rockstar Energy line in the US

PepsiCo has rolled out a new variant in the US of its Rockstar Energy brand that contains hemp seed oil.…

PepsiCo takes Just Drinks M&A Excellence Award for Rockstar Energy Beverages buy

PepsiCo’s purchase of Rockstar Energy Beverages has won the inaugural Just Drinks award for the most impactful M&A transaction of…

PepsiCo silent on possible Rockstar alcohol release

PepsiCo has declined to comment on whether the group plans to launch a hard seltzer or other alcoholic drink after…

Britvic readies Rockstar relaunch in UK as half-year sales stay red – results data

Six-month sales decline 6.3% to GBP617.1m (US$875.4m) Rate of decrease in H1 fiscal-2021 in-line with Q1's -5.8% H2 starts well…

PepsiCo to pay US$3.85bn for Rockstar Energy Beverages

PepsiCo has agreed to buy Rockstar Energy Beverages for US$3.85bn in a deal that sets up a global energy drinks…