Rockstar Energy
PepsiCo rolls out European marketing push for Rockstar Energy
PepsiCo has unveiled a marketing activation for its Rockstar Energy brand in eight European markets. The ‘Fuel Every You’ campaign…
PepsiCo unveils hemp-infused Rockstar Energy line in the US
PepsiCo has rolled out a new variant in the US of its Rockstar Energy brand that contains hemp seed oil.…
PepsiCo takes Just Drinks M&A Excellence Award for Rockstar Energy Beverages buy
PepsiCo’s purchase of Rockstar Energy Beverages has won the inaugural Just Drinks award for the most impactful M&A transaction of…
PepsiCo silent on possible Rockstar alcohol release
PepsiCo has declined to comment on whether the group plans to launch a hard seltzer or other alcoholic drink after…
Britvic readies Rockstar relaunch in UK as half-year sales stay red – results data
Six-month sales decline 6.3% to GBP617.1m (US$875.4m) Rate of decrease in H1 fiscal-2021 in-line with Q1's -5.8% H2 starts well…
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PepsiCo to pay US$3.85bn for Rockstar Energy Beverages
PepsiCo has agreed to buy Rockstar Energy Beverages for US$3.85bn in a deal that sets up a global energy drinks…