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December 8, 2021

PepsiCo takes Just Drinks M&A Excellence Award for Rockstar Energy Beverages buy

The shortlist for the inaugural award included Diageo, Nestle, Heineken and Cuervo.

By Andy Morton

PepsiCo’s purchase of Rockstar Energy Beverages has won the inaugural Just Drinks award for the most impactful M&A transaction of the year.

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The US$3.85bn acquisition of Rockstar beat some of 2021’s biggest deals in beverages including Diageo’s takeover of Aviation Gin owner Davos Brands and the divestment of Nestle’s North American bottled water business to a private equity consortium. Nestle featured on the shortlist for the award as both a seller and a buyer with its acquisition of Essentia Water.

PepsiCo already distributed Rockstar in the US but the takeover gave the snacks & beverages group greater control of a brand that goes head-to-head with category leaders Red Bull and Monster Beverage Corp, according to a Just Drinks analysis of the deal.

“PepsiCo showed it means business in energy drinks with the Rockstar buy, which in one fell swoop pushed the soft drinks brand owner into the category’s big leagues,” said Just Drinks managing editor Olly Wehring. “In terms of impact, it could not be bettered.”

The full shortlist for the 2021 M&A Impact award comprised:

Just Drinks announced its first annual Excellence Awards this week. To read the full list of winners and nominations, click here.

Four challenges facing Anheuser-Busch InBev CEO Michel Doukeris – Click here for a Just Drinks comment

Related Companies

Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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