Peroni Nastro Azzurro
Asahi Group opens ‘House of Peroni’ promotional space in Rome
Asahi Group’s Peroni Nastro Azzurro beer brand has unveiled a summer-long experiential promotional concept in the city of Rome. House…
“Cluttered” no & low needs stand-out offerings in beer – Asahi Europe & International global brands director
Beer's no- & low-alcohol category presence is suffering from a consumer perception of compromise, according to the global brands director…
“Too often, 0.0% has been a compromise” – Asahi Europe & International global brands director Richard Ingram
Just Drinks: You’re about to launch an alcohol-free version of Peroni Nastro Azzurro in 28 global markets. What does that…
Asahi Group’s Peroni Nastro Azzurro 0.0% – Product Launch
Category - Beer, Low & No, 0.0% abvAvailable - From this monthLocation - Worldwide, available in 28 marketsPrice - In…
Peroni Nastro Azzuro gets first US TV advert in two years – video
After a two-year hiatus, Asahi's Peroni Nastro Azzuro beer brand is releasing a US TV advert this month. The spot…
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Asahi Group launches global Peroni Nastro Azzurro campaign – video
Asahi Group has unveiled a new global campaign for Peroni Nastro Azzurro. The activation, called ‘Live Every Moment’, launched this…
Asahi Group unites England and Italy in Peroni advert
Asahi Group has unveiled a soccer-themed online advert for its Peroni Nastro Azzurro Italian lager brand in the UK. The…