Middle classes driving super-premium spirits growth – Diageo CEO
Diageo’s full-year revenues were up by more than a fifth, with super-premium spirits leading the charge.
ByJohnnie Walker
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Diageo bolsters experiential credentials with “What’s Your Whisky” tech buy
The group wants to roll out the technology to other drinks categories.
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Diageo’s Johnnie Walker joins NFT party with US$35,000 48-year-old
The NFT artwork is augmented by a 48-year-old iteration from the blended Scotch brand
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John Walker King George V gets Lunar New Year treatment
Lunar New Year kicked off yesterday, 1 February
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Diageo rolls out Chinese Year of the Tiger look for Johnnie Walker Blue
Diageo has released a limited edition look for an expression from its Johnnie Walker blended Scotch whisky brand. Johnnie Walker…
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Diageo builds Africa ties with Johnnie Walker documentary
The 48-minute film, the second in a Johnnie Walker-branded series, features a collection of African artists.
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Diageo’s Johnnie Walker Masters of Flavours – Product Launch
The limited edition expression comprises a blend of whiskies from six whisky distilleries, three of which are no longer operational.
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Heineken’s Distell transaction “doesn’t change our confidence in Africa” – Diageo CEO
Ivan Menezes said the group's focus on spirits premiumisation and strong Guinness presence in Africa form the base for continued…