Diageo has released a Johnnie Walker extension with a high rye profile.
Johnnie Walker High Rye Blended Scotch Whisky’s mash bill features 60% rye aged in American oak barrels. The blend, available in the US, comprises single malts from the Johnnie Walker Black Label flavour profile including Cardhu, Glenkinchie and Caol Ila.
Go deeper with GlobalData
The 45%-abv expression, which carries an SRP of US$34.99 per 75cl bottle, targets the cocktail occasion.
“Johnnie Walker High Rye Blended Scotch Whisky continues our tradition of pushing the boundaries for what a Scotch whisky can do,” said Johnnie Walker master blender Jim Beveridge. “Our journey towards crafting something truly unique and fantastic was guided by Johnnie Walker Black Label and how flavours from rye whiskies present nicely in classic whisky cocktails.”
The launch will be supported by a marketing campaign starting this Autumn.
Also today, Diageo unveiled plans to a US$75m single malt whisky distillery in southern China. Construction is expected to start early next year.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
