Havana Club
“We’ve been trying to showcase the diversity and versatility of rum as a category” – Havana Club global marketing director Anne Martin
Pernod Ricard’s rum brand Havana Club has been growing in global markets as the spirit gains popularity and brands push…
Pernod Ricard updates Havana Club 3 Años name, packaging
Pernod Ricard has revealed a new name and packaging revamp for Havana Club's flagship white rum iteration. The refreshed bottle…
Pernod Ricard collaborates with Dutch rapper on limited edition Havana Club bottle – video
Pernod Ricard’s Havana Club rum brand has partnered with Frenna on a marketing campaign fronted by the Ghanaian-Dutch rap artist.…
US court thwarts Bacardi claim in Havana Club trademark latest
Bacardi has suffered a setback in its bid for the ‘Havana Club’ trademark in the US after a Virginia Federal…
Rum’s category diversity “more complicated for the consumer” – Pernod Ricard’s Havana Club International CEO
The diverse nature of the rum category has the potential to cause confusion for consumers, according to the CEO of…
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“Each country has its own rules; there is no global rum appellation” – Havana Club International CEO Christian Barré
Just Drinks: Supply chain issues have been rife across all industries in recent months. What has the impact been on…
Bacardi sues US Patent & Trademark Office as Havana Club tussle with Pernod Ricard continues
Bacardi has filed a motion against the US Patent & Trademark Office (USPTO) following the latter's renewal of the Havana…
Pernod Ricard unveils Havana Club video game to connect with Gen Z
Pernod Ricard has launched an online video game to promote the Havana Club rum brand. The retro-style game, called Havana…
Pernod Ricard’s Havana Club Rum of Skepta – Product Launch
Category - Spirits, rum, Cuba, 40% abv Available - From this week Location - Available in selected UK on-premise locations…
Pernod Ricard prepares for cocktails at home boom in UK
The UK division of Pernod Ricard is expecting home cocktails to dominate the run-up to the festive period and is…