Brown-Forman talks “ongoing”, Pernod Ricard says
Talks between Pernod Ricard and Brown-Forman over a possible merger are continuing, the French spirits giant’s CFO has said. Three…
Brown-Forman
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Brown-Forman takes El Jimador into UK RTD market
Brown-Forman is launching its El Jimador Tequila brand into the ready-to-drink category in the UK with a line of two…
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Jumping for Jack? Sazerac’s ‘Brown-Forman interest’ adds to spirits M&A intrigue
And now there are three? Well, at the moment, all we have are anonymous tip-offs to The Wall Street Journal…
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Sazerac ‘approach’ sends Brown-Forman shares soaring
Shares in Brown-Forman jumped more than 12% today (9 April) after a report said Sazerac had approached its fellow US…
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The promise – and pitfalls – of Pernod/Brown-Forman “merger”
For those of you with long memories, yesterday’s (26 March) initial media reports of deal talks between Pernod Ricard and…
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Brown-Forman shares jump after Pernod ‘deal talks’ report
Pernod Ricard and Brown-Forman have reportedly held early-stage talks on a potential deal that could see the French group buy…
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Gen Z alcohol consumption habits are “cyclical”, Brown-Forman CEO says
Gen Z's lower alcohol consumption compared to earlier generations is "cyclical", Brown-Forman CEO Lawson Whiting has said. Speaking at the…
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Brown-Forman not anticipating “dramatic” shift in pricing
Brown-Forman does not expect to see a "more aggressive pricing environment" in its upcoming fiscal year, CEO Lawson Whiting has…
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Brown-Forman, Pabst end RTD tie-up
Brown-Forman and Pabst Brewing have ended a contract they had covering flavoured malt beverages in the US. Under the tie…
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Spirits majors lose legal challenge against LCBO
Major distillers including Remy Cointreau and Bacardi have lost a legal case in Canada that challenged the Ontario government-owned retailer…
