Brown-Forman relaunches El Jimador Tequila in India
Brown-Forman has reintroduced its Tequila brand El Jimador to the Indian market with a “refreshed” identity and two variants. The…
Brown-Forman
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Brown-Forman adds Switzerland to Coca-Cola HBC tie-ups
Brown-Forman has handed the distribution of its stable of spirits brands to Coca-Cola HBC in another market The two companies…
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US business improving “slowly”, Brown-Forman CEO says
Brown-Forman's business in the US is improving "slowly", which has, in part, boosted the group's outlook on its profits, outgoing…
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Alcohol industry urges US, Canada to resume tariff talks
US alcohol industry groups are calling on both sides of the North American border to swiftly resolve their tariff dispute…
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Brown-Forman turns down Sazerac takeover bid
Brown-Forman has rejected a fresh takeover proposal from fellow US distiller Sazerac. The terms of the new bid were not…
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Brown-Forman faces big questions as CEO prepares for exit
Brown-Forman doesn’t really do boardroom chaos. In a note published following the announcement that president and CEO Lawson Whiting is…
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Brown-Forman CEO Lawson Whiting to retire
Brown-Forman has announced its president and CEO Lawson Whiting is planning to retire from the US spirits giant. In a statement, the owner…
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Dram half full: Irish whiskey SMEs upbeat amid category slowdown
After roughly two decades of healthy growth, Irish whiskey, like many other spirits categories, has been facing pressure on sales,…
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Brown-Forman anticipates better depletions amid ongoing “challenging” backdrop
Brown-Forman is expecting its depletions to grow ahead of shipments in its upcoming financial year but has still guided for…
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Brown-Forman pauses production at Slane Irish whiskey distillery
Brown-Forman has paused production at its Slane Irish Whiskey distillery in County Meath in Ireland. In a statement, Slane said…
