Water: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

FUTURES - Can the drinks industry be plastic-free?

An increasing number of retailers and suppliers are pledging to go 'plastic-free', but will the industry ever do away with plastic completel...

Why consumers want more experiential marketing

Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagr...

Bar Nøne launch proves Coca-Cola is faster

This week has seen yet another launch in the adult soft drinks category. Another company keen to target moderation trends with a cocktail-st...

What's coming up in soft drinks in 2019?

Over the coming weeks, just-drinks' category commentators will share with us their thoughts on how 2019 will shape their respective sectors....

Latest Interviews

"We've got to be part of a wider ecosystem to succeed" - Daniel Grubbs, MD of the PepsiCo Ventures Group 18 Sep 2018

Dean Best

PepsiCo is to take its Nutrition Greenhouse accelerator programme to North America after launching the initiative in Europe, where it is in its second year. Dean Best spoke to PepsiCo executive Daniel Grubbs about why the US food and drinks giant is bringing the scheme to its domestic market, what it has learnt so far and why such programmes are important strategically to one of the largest players in the sector.


"In any integration, we've always talked about three kinds of synergies. With SABMiller, there was a fourth" - just-drinks meets Anheuser-Busch InBev CEO Carlos Brito - Part I 13 Jun 2018

Olly Wehring

Late last week, just-drinks editor Olly Wehring met with Anheuser-Busch InBev's CEO in London. A notoriously-reluctant interviewee, Carlos Brito talked for over an hour about the brewer's learnings from SABMiller, the trends set to shape the future for the beer category and which bets the group has put down on potential growth opportunities going forward.

Latest News

If you read only one thing... - This week's must-reads on just-drinks 18 Jan 19

Olly Wehring

Here's a look at the biggest stories and the best content from just-drinks this week.


PepsiCo enlists Michael Bublé for Bubly Super Bowl push 17 Jan 19

Lucy Britner

Canadian singer Michael Bublé will star in a Super Bowl commercial for Pepsico's Bubly sparkling water brand.


Replacing plastic "not an environmental panacea", warns engineering group 17 Jan 19

Olly Wehring

Replacing plastic packaging with more environmentally-friendly alternatives will not solve the global plastic crisis, an international engineering firm has warned.


Lixir Tonic's premium mixer range - Product Launch 17 Jan 19

Olly Wehring

UK start-up Lixir Tonic has released a range of high-end mixers, designed to capitalise on the consumer demand for craft spirits in the country.


Brexit turmoil ups drinks industry concerns as logistics group calls for 'No Brexit' 16 Jan 19

Olly Wehring

The trade association for the UK's wine and spirits producers has called for a delay in the country's pending exit from the European Union, while a global logistics group has stated its preference that Brexit be dropped altogether.


Get ready to spend to ride personalised nutrition trend - just-drinks FUTURES 16 Jan 19

just-drinks.com editorial team

The lack of solid scientific evidence will hold back the development of personalised nutrition, according to the latest report from FUTURES - the new insights service from just-drinks and just-food.

Latest blogs

Feeling Blue on Monday? Help is at hand 15 Jan 18

Olly Wehring

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company 14 years ago, there's method in the madness: Lousy weather, post-Christmas blues, last pay-day feels ages ago, next pay-day barely on the horizon...


Small measures required as Philadelphia soda tax adds up 4 Jan 17

Andy Morton

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles.



Forgot your password?

Get full access to all content, just $1 for 30 days

Site Editor Olly Wehring
Access for $1 for 30 days

A Message From The Editor [x]

just-drinks gives you the widest beverage market coverage.

But only paid just-drinks members have full, unlimited access to all our exclusive content - including 21 years of archives.

I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.

It’s our best ever membership offer – just for you.

Editor's signature

Olly Wehring, editor of just-drinks

Get 30 days for $1
Risk-free, money-back guarantee