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"The way to drive dark spirits is to make them accessible. And accessible means mixed" - Interview, Fever-Tree founders Charles Rolls and Tim Warrillow 21 Mar 2017

Lucy Britner

When premium mixers firm Fever-Tree launched its IPO in late-2014, shares were priced at GBP1.34. Today, following the release of 2016's results, Fever-Tree's shares are trading at over GBP15. Late last month, just-drinks sat down with the company's founders, Charles Rolls and Tim Warrillow, who still own 21.8% of the company, to explore the reasons behind Fever-Tree's success.

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"It's not that they don't want to drink what their parents drink, it's that they don't want to drink how their parents drink" - Interview, Will Higham, consumer futurist - Part II 2 Feb 2017

Olly Wehring

In the second part of our exclusive interview with consumer futurist Will Higham, we continue to look at the younger end of the consumer spectrum, discussing provenance, rebellion and what we should actually call the next generation.

Dierks Bentley fronts new Pepsi ad as PepsiCo goes country - video 24 May 18

Andy Morton

PepsiCo has hired country singer Dierks Bentley to front its latest activation for Pepsi as the brand ramps up its country-music associations.

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Britvic unveils US$4m 'Find Your Mojo' ad for J2O 24 May 18

Andy Morton

European soft drinks maker Britvic has launched a GBP3m (US$4m) marketing campaign in the UK for its J2O brand.

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Britvic outruns cold conditions to post H1 2018 sales rise - results 23 May 18

Andy Morton

European soft drinks maker Britvic brushed off bad weather in its second quarter to post a solid sales jump in new H1 results.

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The Coca-Cola Co's Mix by Sprite Tropic Berry - Product Launch 23 May 18

Andy Morton

The Coca-Cola Co has launched its new McDonald's-exclusive Sprite nation-wide in the US.

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Drinks companies chip in as NBA sponsorship tops US$1bn – figures 23 May 18

Lucy Britner

Jersey sponsorship has helped push sponsor revenues for the National Basketball Association in the US over the US$1bn mark, according to new figures, with several drinks companies contributing to the pot.

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Rebbl secures US$20m in funding drive 22 May 18

Andy Morton

Rebbl, a US producer of coconut-milk drinks, has won US$20m in investment after seeking new funds to help grow its business and portfolio.

Feeling Blue on Monday? Help is at hand 15 Jan 18

Olly Wehring

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company 14 years ago, there's method in the madness: Lousy weather, post-Christmas blues, last pay-day feels ages ago, next pay-day barely on the horizon...

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Small measures required as Philadelphia soda tax adds up 4 Jan 17

Andy Morton

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles.