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Mark Rampolla founded Zico Coconut Water in 2004, building the brand into a major force in soft drinks and introducing a generation of consumers to low-sugar, functional waters. The strength of the brand was underlined in 2013 when The Coca-Cola Co bought Zico for an undisclosed fee. Last year, in a sharp reversal of fortunes for the brand, Coca-Cola announced Zico was one of about 200 brands earmarked to be discontinued as the group implemented a major cost-cutting programme. Last week, in yet another twist for Zico, Rampolla's investment company, Powerplant Ventures. acquired the coconut water from Coca-Cola, returning Rampolla to the brand he created. Yesterday, just-drinks spoke to him about his journey back to Zico, what changes he has seen in the beverage industry while away and why Coca-Cola is not the best company to build emerging categories.
Earlier this week, William Grant & Sons launched its latest annual report on global alcohol trends. Today, just-drinks spoke to the company's senior category manager, Ian Baines, to dig deeper into what the post-coronavirus world will look like.
Latest News
Drinktec 2021 becomes Drinktec 2022 24 Feb 21
Beverage industry mega-show Drinktec is having to break its four-yearly cycle for the first time, postponing this year's exhibition to 2022.
Monster Beverage Corp sponsors Big3 basketball league 24 Feb 21
Monster Beverage Corp has become the first energy drinks sponsor of the Big3 league, a shortened version of basketball created by former NWA rapper Ice Cube.
The Coca-Cola Co dives into mood-aid category with Smartwater+ launch 24 Feb 21
The Coca-Cola Co has launched a new Smartwater range in the US containing ingredients that claim to either boost mental focus or bring "emotional calmness".
Suntory Holdings adds paper straw to UK Ribena cartons 24 Feb 21
Suntory Holding's UK soft drinks unit is to expand a paper straw trial for Ribena to all cartons of the still juice brand in the country.
Radnor Hills' Radnor Vits - Product Launch 24 Feb 21
UK firm Radnor Hills has launched a flavoured packaged water designed to tackle vitamin-and-mineral deficiencies caused by the coronavirus lockdown.
Drinks industry group seeks oversight role for Scottish deposit return scheme 22 Feb 21
A group of beverage brand owners and trade associations are bidding to become the administrator for Scotland's upcoming deposit return scheme (DRS).
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