Just Drinks

Daily Newsletter

08 December 2023

Daily Newsletter

US market should “snap back” next year, says Brown-Forman CEO

CEO Lawson Whiting said the “resilient” US spirits market could return to mid-single-digit growth in the next 12 months.

Shares in Diageo jumped today (6 May) after better-than-expected quarterly sales but the spirits giant’s business in North America remained under pressure.

Subscribe to Just Drinks for just £1 for 1 month

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.

As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.

What’s included in your subscription:

Personalized Access: Secure login to Just Drinks
Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
Case Studies & Deep Dives: Real-world applications and in-depth analyses.
Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.

Ready to stay informed?

Subscribe to unlock exclusive content.

Already a subscriber? Sign in to access your account.

Pleasecomplete this form to request more information, and a representative will be in touch shortly.

EMEA Non-Alcoholic Beverages Sports Sponsorship Landscape

Coca-Cola is the most active brand in the sector with 109 partnerships in 2023, thanks to agreements with significant organizations and teams including FC Barcelona, The Football Association, the German Football Association, Real Madrid and Bayern Munich. Soccer remains the most attractive sport to sponsor for non-alcoholic beverages brands within EMEA.

Non-Alcoholic Beverages Packaging Industry Dynamics

In 2022, the soft drinks sector held the largest non-alcoholic beverages packaging market share, while the hot drinks sector is forecasted to register the fastest growth during 2022–27. Rigid plastics are usually a preferred choice in the non-alcoholic beverages industry because of their portability, convenience, and lightweight nature that facilitate on-the-go consumption.