Artificial intelligence (AI) continues to be adopted in the drinks industry, with many large and some smaller craft brewers looking to adopt the technology in an array of business areas.
“It was just a matter of when, not if” – mixer brand Thomas Henry, Undone non-alc spirits embark on US push
Sean O’Rourke, head of growth for Thomas Henry and Undone, talked the brands’ plans to crack the US, competing with UK mixer brand Fever-Tree and demand for non-alc spirits Stateside.
Dean Best August 04 2025
