Just Drinks

Daily Newsletter

27 November 2023

Daily Newsletter

Sweden’s Viva Wine Group merges two subsidiaries to form “superior” importer

The Stockholm-based group will create an importer-distributor called Morningstar Brands.

Berlin-based craft brewer Brlo has acquired domestic peer Roy Kombucha for an undisclosed sum.

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RTD beverages market expected to grow at a CAGR of ~5% by 2027

Rising urbanization coupled with the increasingly busy lifestyles of consumers have resulted in the increasing demand for RTD beverages that are easy to carry and quick to consume. Further, the pandemic has created a huge surge in demand for non-alcoholic beverages with functional benefits and value addition, including low sugar, added proteins, probiotics, and plant-based ingredients. The beverage manufacturers have been capitalizing on the trends by focusing on both value addition and convenience associated with the packaging of RTD beverages.