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Suja Life reveals IPO proceeds target

Suja Life has been loss-making but its net sales grew by more than fifth between 2023 and 2025.

Dean Best April 27 2026

US juices and ‘functional’ shots firm Suja Life wants to raise more than $200m from its planned IPO.

The proposed listing would see Suja Life and main investor Paine Schwartz Partners sell just under 8.9m shares in the Californian business.

Between them, Suja Life and Paine Schwartz Partners also intend to grant the underwriters a 30-day option to buy up to another 1.3m shares at the IPO price.

Under to filings published today (27 April), the shares are priced between $21 and $24 each. Suja Life could raise $213.3m from the IPO, which is being lined up on the Nasdaq.

Set up in 2012, Suja Life is backed by Paine Schwartz Partners, which acquired the company in 2021. Another private-equity firm, Meaningful Partners, is a smaller shareholder. Paine Schwartz Partners will continue to “control” the business after the IPO.

The company’s product range contains three brands: Suja Organic juices and shots, Vive Organic shots and Slice “better-for-you” sodas. Suja Life acquired Vive Organic in 2022 and Slice two years later.

Last year, Suja Life made a net loss of $23.3m, up from $20.8m in 2024. The company generated an adjusted EBITDA of $40.5m, which was down 4.1% on a year earlier. Net sales increased 26.1% to $326.6m. Some 78% of sales were generated by the Suja Organic brand.

The company’s stockists include Walmart, Kroger, Albertsons, Costco and Whole Foods Market.

In earlier filings linked to the IPO, Suja Life, citing NIQ data, said its products were available in more than 37,000 stores, with ten items sold per outlet on average.

Suja Life is finalising its financial results for the first quarter of its current fiscal year, a period that ran to 30 March. The company estimates it made a net profit of $7-8.8m, versus one of $88,000 a year earlier. According to these assessments, the business says its first-quarter net sales will be $103.8-107.1m. In the first quarter of 2025, Suja Life made net sales of $87.4m.

CEO Maria Stipp joined Suja Life in 2024 after almost three-and-a-half years as CEO of US firm Stone Brewing.

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