Well, that didn’t take long. Just a couple of weeks after Diageo CEO Sir Dave Lewis bemoaned the company’s underrepresentation in the lower price brackets of the US spirits market, here’s Johnnie Walker Red Soul, a £25-a-bottle ($33) “more accessible Scotch for non-whisky drinkers”.
UK’s St Peter’s Brewery snaps up Curious Brewery, Wild Beer Co.
The deal follows Curious Brewery rescuing Wild Beer from administration earlier this year.
Henry Mathieu October 11 2023








