Just Drinks

Daily Newsletter

04 December 2023

Daily Newsletter

Regulators double down on Coca-Cola’s Powerade advertising in Gatorade dispute

The Coca-Cola Co. challenged complaints by Gatorade manufacturer Stokely-Van Camp in August.

India-based PepsiCo bottler Varun Beverages is set to enter the alcohol category through a distribution agreement with Carlsberg in Africa.

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EMEA Non-Alcoholic Beverages Sports Sponsorship Landscape

Coca-Cola is the most active brand in the sector with 109 partnerships in 2023, thanks to agreements with significant organizations and teams including FC Barcelona, The Football Association, the German Football Association, Real Madrid and Bayern Munich. Soccer remains the most attractive sport to sponsor for non-alcoholic beverages brands within EMEA.

Non-Alcoholic Beverages Packaging Industry Dynamics

In 2022, the soft drinks sector held the largest non-alcoholic beverages packaging market share, while the hot drinks sector is forecasted to register the fastest growth during 2022–27. Rigid plastics are usually a preferred choice in the non-alcoholic beverages industry because of their portability, convenience, and lightweight nature that facilitate on-the-go consumption.