Should we be worried about Champagne? At a time when the wine industry is suffering its worst structural decline in decades, the idea might seem fanciful. Sparkling wine is bucking the negative consumption trends and Champagne has a unique status built on luxury and celebration.
Premiumisation “all but dead” in US, industry body WSWA says
“Consumers are not trading up as they consume less,” the industry trade group said.
Fiona Holland February 25 2025









