It’s called – in not terribly elegant language – a semiquincentennial. On 4 July, the United States of America will celebrate the 250th anniversary of the signing of the Declaration of Independence. As good a time as any, then, to consider the current health (or lack of it) of the American whiskey category.
Pernod Ricard to up efforts in “normalised” US on-trade
Pernod Ricard said it didn’t see any “obvious gaps” in its North America portfolio.
Conor Reynolds March 28 2024









