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Daily Newsletter

28 September 2023

Daily Newsletter

28 September 2023

Pernod Ricard invests in US non-alcoholic retailer Boisson

It follows the Jameson owner's investment in “hyper local” grocery delivery service Jokr.

Henry Mathieu September 28 2023

Pernod Ricard has invested in non-alcoholic retailer Boisson. Credit: Boisson / LinkedIn.

Heineken’s appointment of an outsider as CEO for the first time has raised eyebrows but, with the brewing behemoth undergoing some significant changes in a challenging market, the move has also been welcomed in investment circles.

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Non-alcoholic beverages (NAB) market remain resilient despite inflationary pressure

Per GlobalData analysis, the NAB market has a strong outlook in terms of value and steady forecasting for volume up to 2026. The industry has been resilient to the pandemic and inflationary pressure as consumers continue to up their intake of NABs. Rising health and wellness trends mean that a growing number of consumers are swapping alcohol consumption for NABs while others are adding more drinks to their diet for improved hydration and extra nutritional value from fortified and functional NABs.

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