Just Drinks

Daily Newsletter

22 September 2023

Daily Newsletter

Pernod Ricard to make “record spend” on UK marketing this Christmas

“In challenging times, some people will retreat. We’re actually going the other way” – Pernod Ricard UK commercial director Ian Peart.

Heineken’s appointment of an outsider as CEO for the first time has raised eyebrows but, with the brewing behemoth undergoing some significant changes in a challenging market, the move has also been welcomed in investment circles.

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Could increased AI usage dramatically change the narrative of the consumer industry?

The consumer goods, foodservice, and packaging sectors are undergoing digital transformation, accelerated by the pandemic and changing consumer preferences. Data science and ML are strong investments across all areas. For the most part, these sectors will help scale up the adoption of AI technologies, such as CV, conversational platforms, and smart robots, which will be driven by the financial benefits and potential cost savings AI automation delivers across global supply chains.