Just Drinks

Daily Newsletter

22 September 2023

Daily Newsletter

Pernod Ricard to make “record spend” on UK marketing this Christmas

“In challenging times, some people will retreat. We’re actually going the other way” – Pernod Ricard UK commercial director Ian Peart.

PepsiCo is facing a lawsuit in New York over claims it provides “preferential pricing” to retailer Walmart for the US company’s soft drinks.

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Could increased AI usage dramatically change the narrative of the consumer industry?

The consumer goods, foodservice, and packaging sectors are undergoing digital transformation, accelerated by the pandemic and changing consumer preferences. Data science and ML are strong investments across all areas. For the most part, these sectors will help scale up the adoption of AI technologies, such as CV, conversational platforms, and smart robots, which will be driven by the financial benefits and potential cost savings AI automation delivers across global supply chains.