Just Drinks

Daily Newsletter

27 November 2023

Daily Newsletter

UK low- and no-alcohol brewery Nirvana to boost marketing with funding round

Nirvana Brewery last month secured £500,000, taking its 2023 fundraising total to over £750,000.

Eszter Racz November 27 2023

PepsiCo is facing a lawsuit in New York over claims it provides “preferential pricing” to retailer Walmart for the US company’s soft drinks.

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RTD beverages market expected to grow at a CAGR of ~5% by 2027

Rising urbanization coupled with the increasingly busy lifestyles of consumers have resulted in the increasing demand for RTD beverages that are easy to carry and quick to consume. Further, the pandemic has created a huge surge in demand for non-alcoholic beverages with functional benefits and value addition, including low sugar, added proteins, probiotics, and plant-based ingredients. The beverage manufacturers have been capitalizing on the trends by focusing on both value addition and convenience associated with the packaging of RTD beverages.