At the start of June, cricket franchise Royal Challengers Bengaluru (RCB) ended a 17-year wait by winning the IPL trophy after a tight final against Punjab Kings. It was a moment of triumph for the team and its star player, Virat Kohli, but also – indirectly, at least – for Diageo.
Monster Energy to remain “lead brand” despite Bang Energy purchase
“Our focus is obviously Monster, which is the driver for the company and will continue to be so,” co-CEO Sacks said.
Henry Mathieu November 03 2023
