Just Drinks

Daily Newsletter

29 November 2023

Daily Newsletter

Mast-Jägermeister expands domestic site in sustainability push

The site is expected to be CO2 neutral, with capacity to store around 225 oak barrels.

For those of you with long memories, yesterday’s (26 March) initial media reports of deal talks between Pernod Ricard and Brown-Forman – and then the subsequent confirmation by the two companies – probably brought to mind previous mega-deals in spirits, including Suntory Holdings’ purchase of Beam in 2014 or, perhaps more pertinently, the 2005 takeover of Allied Domecq or the 2000 purchase of Seagram.

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RTD beverages market expected to grow at a CAGR of ~5% by 2027

Rising urbanization coupled with the increasingly busy lifestyles of consumers have resulted in the increasing demand for RTD beverages that are easy to carry and quick to consume. Further, the pandemic has created a huge surge in demand for non-alcoholic beverages with functional benefits and value addition, including low sugar, added proteins, probiotics, and plant-based ingredients. The beverage manufacturers have been capitalizing on the trends by focusing on both value addition and convenience associated with the packaging of RTD beverages.