Lavazza is launching its line of coffee “tabs” in the US, a product touted as another alternative to plastic- and aluminium-packaged pods.
The Italian group unveiled Tablì last year and begun selling the tabs domestically.
In the US, Lavazza is selling Tablì on a dedicated website in an offer with a machine to use the tabs to make coffee. The tabs can only be brewed with Lavazza's Tablì machine.
In August, the tabs will go on sale on Lavazza’s US site and then on Amazon later this year.
The company claimed the tabs are “an entirely new format” for the US market, pointing to the make-up of the products. The tabs are, Lavazza said, made entirely of compressed coffee and nothing else.
“Tablì is more than a product innovation. It’s how we establish Lavazza as a brand that genuinely matters to American coffee drinkers,” Daniele Foti, VP of marketing for Lavazza in North America, said.
Foti described the launch of Tablì as Lavazza’s “biggest bet” in North America.
He added: “The US is one of the most dynamic markets in the world and the momentum we’ve built here across our different segments is exactly why we’re bringing Tablì here as the first market outside Italy.”
Lavazza is launching the tabs in five blends: super crema, espresso, double espresso, lungo and decaf.
Amid concerns about the sustainability of coffee pods, coffee producers have launched alternatives to products packaged in aluminium or plastic.
In 2022, Delica, part of Swiss group Migros, launched its compostable CoffeeB balls.
Last year, German coffee group Melitta announced plans to roll out its own products using the coffee balls.
In 2024, Migros announced Keurig Dr Pepper, the principal player in single-serve coffee in the US, would use the technology behind the balls in plastic- and aluminium-free pods the US drinks group was developing.
In March this year, Keurig Dr Pepper said coffee drinkers could sign-up via its website to “learn more” about the K-Rounds pods “before they hit the market and discover how you can participate in our future beta testing”.
