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Daily Newsletter

25 September 2023

Daily Newsletter

25 September 2023

Heineken to end contract with Moroccan bottler SBM

Société des Boissons du Maroc's “long-term” deal to brew Heineken's namesake beer will not be renewed at the end of the year.

Jessica Broadbent September 22 2023

Credit: Mounir Taha / Shutterstock

Société des Boissons du Maroc’s “long-term” deal to brew Heineken’s namesake beer will not be renewed at the end of the year.

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Non-alcoholic beverages (NAB) market remain resilient despite inflationary pressure

Per GlobalData analysis, the NAB market has a strong outlook in terms of value and steady forecasting for volume up to 2026. The industry has been resilient to the pandemic and inflationary pressure as consumers continue to up their intake of NABs. Rising health and wellness trends mean that a growing number of consumers are swapping alcohol consumption for NABs while others are adding more drinks to their diet for improved hydration and extra nutritional value from fortified and functional NABs.

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