As consumption of wine flags, brands are aiming for a slice of the low-and-no market but the development of 0.0% and dealcoholised wine is trickier than beer.
Heineken says European consumer confidence “sobering” but set to improve in Q2
CFO Harold van den Broek said consumer confidence in the region was recovering but at a slow rate and from a low bar.
Conor Reynolds April 25 2024