Heineken’s appointment of an outsider as CEO has raised eyebrows but, with the brewing behemoth undergoing some significant changes in a challenging market, the move has also been welcomed in investment circles.
“Growth will come back in a couple of years” – Lofted Spirits CEO optimistic on prospects for American whiskey
Lofted Spirits CEO Mark Erwin on how the US distiller is adapting to a tough trading environment and the “moderate growth” he sees returning for American whiskey.
Fiona Holland June 23 2026









