At the start of June, cricket franchise Royal Challengers Bengaluru (RCB) ended a 17-year wait by winning the IPL trophy after a tight final against Punjab Kings. It was a moment of triumph for the team and its star player, Virat Kohli, but also – indirectly, at least – for Diageo.
Gen Z not the main 0% beer target: Heineken
"It's drinkers of beer that are also 0.0 drinkers," a Heineken executive said.
Ben Wein April 11 2025
