Well, that didn’t take long. Just a couple of weeks after Diageo CEO Sir Dave Lewis bemoaned the company’s underrepresentation in the lower price brackets of the US spirits market, here’s Johnnie Walker Red Soul, a £25-a-bottle ($33) “more accessible Scotch for non-whisky drinkers”.
Diageo appeals to bring Sean ‘Diddy’ Combs case to arbitration
Combs sued Diageo in July, accusing it of racism and intentionally sabotaging the DeLeon Tequila brand.
Conor Reynolds October 10 2023








