Well, that didn’t take long. Just a couple of weeks after Diageo CEO Sir Dave Lewis bemoaned the company’s underrepresentation in the lower price brackets of the US spirits market, here’s Johnnie Walker Red Soul, a £25-a-bottle ($33) “more accessible Scotch for non-whisky drinkers”.
Royal Unibrew’s Crodino production contract with Campari to end this year
Crodino has been produced in Crodo, the town of its origin, since 1965.
Conor Reynolds October 11 2023








