And now there are three? Well, at the moment, all we have are anonymous tip-offs to The Wall Street Journal and Reuters but their reports suggesting Sazerac has at least been interested in recent weeks in a deal with Brown-Forman sent shares in the Jack Daniel’s maker soaring (again) yesterday.
Celsius Holdings, Suntory set sights on Australasia distribution
PepsiCo-backed Celsius tasked Suntory with UK sales and distribution of its energy drinks in January.
Jessica Broadbent March 26 2024









