At the start of June, cricket franchise Royal Challengers Bengaluru (RCB) ended a 17-year wait by winning the IPL trophy after a tight final against Punjab Kings. It was a moment of triumph for the team and its star player, Virat Kohli, but also – indirectly, at least – for Diageo.
Celsius Holdings set for Canada launch in Q1 2024
Canada is the brand’s first “major” international launch since PepsiCo acquired a stake in 2022.
Jessica Broadbent November 08 2023
