Nine provinces in Canada have signed an agreement to allow DTC sales of alcohol across provincial borders for personal use.
The deal builds on a memorandum of understanding signed in June last year by all ten of Canada's provinces and Yukon.
Quebec and Yukon have not yet signed the latest agreement but both are preparing the infrastructure needed to roll out DTC sales and are expected to join in the “near future”, a statement read.
British Columbia plans to have a system in place by February to support DTC sales for all alcohol categories.
The agreement, announced on Tuesday, came 24 hours after President Trump said he would impose a 50% tariff on Canadian alcoholic products from August. The move follows the US refusing to renew the USMCA trade agreement it has with Canada and Mexico two weeks ago.
“In the face of President Trump’s latest tariffs, it’s more important than ever that Team Canada work together to build a more united, resilient and self-reliant Canadian economy,” Ontario Premier Doug Ford.
“Today’s agreement will open new markets and new choice and convenience for producers and customers in Ontario and across Canada, while helping unlock more than $200bn ((US$142bn) in untapped economic opportunity that is currently being held back by internal trade barriers.”
On Thursday US time, the White House announced another round of tariffs on more than 80 countries, including Canada.
The tariffs of between 10% and 12.5% are to replace a 10% global levy that was due to expire.
In a statement, the White House said the fresh tariffs fall under Section 301 of the Trade Act of 1974 and have been imposed on the countries "their failure to impose and effectively enforce a prohibition on the importation of goods produced with forced labour".
Trade tensions have escalated between the two countries over the past 18 months.
Canadian provinces including Ontario and Quebec started pulling US alcohol from their shelves in March 2025 as a response to US tariffs on Canadian goods.
Alberta and Saskatchewan provinces ended their bans three months later. Some provinces have started selling existing stockpiles of US alcohol but orders and sales remain restricted in other parts of the country.
Earlier this month, a Republican congresswoman filed a bill looking to prompt an investigation into the US alcohol ban still in place in multiple Canadian provinces.
