Just Drinks

Daily Newsletter

08 November 2023

Daily Newsletter

“Post-pandemic, people are looking for brands that invite them in” – Brugal on the “welcoming” category of premium rum

Fiona Holland speaks to Brugal’s Eileen Livingston about changing traditional consumer conceptions of rum and why premiumisation is essential to the brand’s future.

At the start of June, cricket franchise Royal Challengers Bengaluru (RCB) ended a 17-year wait by winning the IPL trophy after a tight final against Punjab Kings. It was a moment of triumph for the team and its star player, Virat Kohli, but also – indirectly, at least – for Diageo.

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Ready-to-Drink (RTD) beverages market expected to grow at a CAGR of ~5% by 2027

A virtual world involving the sale of digital assets will inevitably require cyber insurance for protection against metaverse commerce risks. Metaverse could allow insurers to expand their policies to cover risks associated with virtual activities, transactions, and assets. Currently, there is a gap in digital protection, and a growing need to cater to these risks and develop innovative insurance products and services as the metaverse develops. Virtual insurance will be needed in various areas, from property to health and travel insurance in the digital world.