Just Drinks

Daily Newsletter

08 November 2023

Daily Newsletter

“Post-pandemic, people are looking for brands that invite them in” – Brugal on the “welcoming” category of premium rum

Fiona Holland speaks to Brugal’s Eileen Livingston about changing traditional consumer conceptions of rum and why premiumisation is essential to the brand’s future.

For those of you with long memories, yesterday’s (26 March) initial media reports of deal talks between Pernod Ricard and Brown-Forman – and then the subsequent confirmation by the two companies – probably brought to mind previous mega-deals in spirits, including Suntory Holdings’ purchase of Beam in 2014 or, perhaps more pertinently, the 2005 takeover of Allied Domecq or the 2000 purchase of Seagram.

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Ready-to-Drink (RTD) beverages market expected to grow at a CAGR of ~5% by 2027

A virtual world involving the sale of digital assets will inevitably require cyber insurance for protection against metaverse commerce risks. Metaverse could allow insurers to expand their policies to cover risks associated with virtual activities, transactions, and assets. Currently, there is a gap in digital protection, and a growing need to cater to these risks and develop innovative insurance products and services as the metaverse develops. Virtual insurance will be needed in various areas, from property to health and travel insurance in the digital world.