“The premium side of the category is accelerating and the whole non-alcoholic space,” Asahi’s Nathalie Pfaff tells Just Drinks.
Premiumisation and non-alc: Asahi talks beer’s “engines of growth”
“The premium side of the category is accelerating and the whole non-alcoholic space,” Asahi’s Nathalie Pfaff tells Just Drinks.
Fiona Holland October 09 2025








