For those of you with long memories, yesterday’s (26 March) initial media reports of deal talks between Pernod Ricard and Brown-Forman – and then the subsequent confirmation by the two companies – probably brought to mind previous mega-deals in spirits, including Suntory Holdings’ purchase of Beam in 2014 or, perhaps more pertinently, the 2005 takeover of Allied Domecq or the 2000 purchase of Seagram.
AB InBev adds to UK beer range with Via Roma brand
AB InBev has launched the 4.5% abv Italian-style lager exclusively at Sainsbury’s.
Fiona Holland November 06 2023








