11 September 2026
11 September 2026
As one of the few growth pockets in the spirits sector, global travel retail is more competitive than ever but the rewards mean brands should continue to invest.
Diageo’s move to offload its stake in East African Breweries, announced in December, has cleared an important hurdle.
According to a statement from the company, the newly acquired brands will “complement” its Café170 range.
The product, called ChampionSips, is described by the company as a “non-alcoholic brew” containing less than 0.5% abv.
The launch coincides with MGP returning its Lawrenceburg site to the MGP Distillery name.
Both players are now equity holders in the company, although no financial terms were revealed.
“This marks an important milestone for NotCo AI as the company continues to accelerate its growth as an AI tech company,” the Chilean firm said.
While GMB and Unite said ten jobs are on the block, Diageo claims there are alternative positions available.
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