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May 5, 2022updated 11 May 2022 5:09pm

William Grant & Son’s Grant’s Summer Orange – Product Launch

The expression is the first flavoured extension in the Grant's range

By James Beeson

  • Category – Spirits, ‘blended spirit
  • Available – From this month
  • Location – Global
  • Price – Not immediately available

William Grant & Sons has introduced a ‘flavoured’ expression to the portfolio of its Grant’s Scotch whisky brand.

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Grant’s Summer Orange launches across Europe from this week and is the first flavour to use the Grant’s brand name. The iteration has been complemented with the addition of Sicilian orange extract and “natural citrusy orange flavours” according to the company.

The ‘blended spirit’, which cannot use the term ‘Scotch’ due to regulations concerning definition, is designed to be served long with soda or lemonade, a slice of orange and ice.

“Whisky and orange is a fantastic combination made for summer evenings and perfect to enjoy with friends,” said Grant’s global brand ambassador, Daniel Dyer. “Grant’s love people to get together with their crew to shoot the breeze and came up with Summer Orange for those magical moments with friends..”

Earlier this month, William Grant announced the release of a limited-edition whisky from its Glenfiddich single malt to raise funds for the people of Ukraine. The 2022 edition of the Glenfiddich ‘Spirit of Speyside’ bottling will be auctioned on Whisky Auctioneer between 5-10 May, with a total of 460 bottles available.

Why unaged spirits brand owners should – finally – consider China – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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