View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
May 5, 2022updated 11 May 2022 5:09pm

William Grant & Son’s Grant’s Summer Orange – Product Launch

The expression is the first flavoured extension in the Grant's range

By James Beeson

  • Category – Spirits, ‘blended spirit
  • Available – From this month
  • Location – Global
  • Price – Not immediately available

William Grant & Sons has introduced a ‘flavoured’ expression to the portfolio of its Grant’s Scotch whisky brand.

Grant’s Summer Orange launches across Europe from this week and is the first flavour to use the Grant’s brand name. The iteration has been complemented with the addition of Sicilian orange extract and “natural citrusy orange flavours” according to the company.

The ‘blended spirit’, which cannot use the term ‘Scotch’ due to regulations concerning definition, is designed to be served long with soda or lemonade, a slice of orange and ice.

“Whisky and orange is a fantastic combination made for summer evenings and perfect to enjoy with friends,” said Grant’s global brand ambassador, Daniel Dyer. “Grant’s love people to get together with their crew to shoot the breeze and came up with Summer Orange for those magical moments with friends..”

Earlier this month, William Grant announced the release of a limited-edition whisky from its Glenfiddich single malt to raise funds for the people of Ukraine. The 2022 edition of the Glenfiddich ‘Spirit of Speyside’ bottling will be auctioned on Whisky Auctioneer between 5-10 May, with a total of 460 bottles available.

Why unaged spirits brand owners should – finally – consider China – Click here for a Just Drinks comment

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks