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August 27, 2021

Waterloo Brewing’s Salted Caramel Porter – Product Launch

The seasonal offering is back for its fourth annual outing.

By Rhodri Morgan

  • Category – Beer, Porter, 6% abv
  • Available – This Autumn
  • Location – Canada, available in Ontario
  • Price – SRP of CAD2.95 (US$2.33) per 47cl can 

Waterloo Brewing has returned one of its seasonal beers in Canada.

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Salted Caramel Porter will be available in the coming months from Liquor Control Board of Ontario (LCBO) stores while stocks last. The iteration, which is in its fourth annual run, will also be available from the company’s brewing store.

“Year after year, the Salted Caramel Porter continues to be one of our most sought-after seasonal beers,” said Waterloo’s director of marketing, Kim Mannerow. “It’s become a staple in the rotation that superfans expect from us and actively ask about as the season approaches – sometimes as early as July”.

Last month, Waterloo appointed 12-year company veteran Chris Elliott as interim CFO while the recruitment process for a full-time replacement to the outgoing David Birch continued.

Why craft beer should be wary of the battle for the middle tier – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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