Waterloo Brewing's Salted Caramel Porter - Product Launch

Category – Beer, Porter, 6% abv
Available – This Autumn
Location – Canada, available in Ontario
Price – SRP of CAD2.95 (US$2.33) per 47cl can

Waterloo Brewing has returned one of its seasonal beers in Canada.

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Salted Caramel Porter will be available in the coming months from Liquor Control Board of Ontario (LCBO) stores while stocks last. The iteration, which is in its fourth annual run, will also be available from the company’s brewing store.

“Year after year, the Salted Caramel Porter continues to be one of our most sought-after seasonal beers,” said Waterloo’s director of marketing, Kim Mannerow. “It’s become a staple in the rotation that superfans expect from us and actively ask about as the season approaches – sometimes as early as July”.

Last month, Waterloo appointed 12-year company veteran Chris Elliott as interim CFO while the recruitment process for a full-time replacement to the outgoing David Birch continued.

Why craft beer should be wary of the battle for the middle tier – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData

By downloading this case study, you acknowledge that GlobalData may share your information with GlobalData and that your personal data will be used as described in their Privacy Policy