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April 29, 2021updated 10 May 2021 11:02am

Vinexpo launches Drinks America spirits show in New York refresh

The organisers of Vinexpo New York are to split the exhibition into two next year, with a new show dedicated solely to spirits and RTDs.

The organisers of Vinexpo New York are to split the exhibition into two next year, with a new show dedicated solely to spirits and RTDs.

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The new format, called Drinks America, will open in March and targets the strong growth in the US of distilled spirits and ready-to-drink alcoholic beverages, Vinexpo organiser Vinexposium said this week. The show will be held at the same time as Vinexpo America, which is the new name for Vinexpo New York.

Vinexpo America will only focus on wine.

“Bringing together Vinexpo America and Drinks America in a single meeting place will allow us to serve the entire world of wine and spirits in the US, a dream opportunity, especially following the cancellation of major exhibitions in 2021 due to the COVID-19 pandemic,” said Rodolphe Lameyse, the MD of Vinexposium.

Both shows open on 9 March next year and run for two days at the Jacob K. Javits convention centre in New York City.

Like most international trade show organisers, Vinexposium has faced disruption from the coronavirus pandemic. Vinexpo Paris and Wine Paris 2021 were cancelled last month despite having been moved to June. The shows will be held in February next year.

Why COVID has changed trade shows forever – Click here for a just-drinks focus

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Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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