On the same day Cadbury Schweppes received EU approval for its E700m (US$633m) purchase of Pernod Ricard’s Orangina-Pampryl drinks business, Coca-Cola announced its own purchase of Odwalla. Among the assets, both companies have acquired new fruit juice brands – Pampryl in the case of Cadbury Schweppes and Samantha in the case of Coca-Cola. While the fruit juice market in many countries is distinctly lackluster, US sales are growing well. By 2005, US consumption is expected to top 17.5bn litres.

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