USA: New Wine Company Raises the Flag for California Wine
California wineries have a new ally in today's fine wine marketplace. Veteran wine marketer Peter Rubens has launched Bear Flag Marketing, the only national wine marketing company exclusively dedicated to California's ultra-premium and luxury wine category. "Sales and marketing in the wine industry has become more competitive and complex," said Rubens, "and Bear Flag Marketing is committed to solving the marketing and distribution issues that the finest California wineries face.