In an attempt to reach a much younger audience, Scotch whisky Johnnie Walker has launched a new series of US advertisements, out this month. Created by Bartle Bogle Hegarty, the new advertisements, which will appear in this month’s GQ and Rolling Stone magazines will be asking readers to pursue a “dream”.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled drinks industry comment from Dean Best, James Beeson and leading industry experts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks