The Coca-Cola Company (NYSE: KO) today announced plans to create “,” a new online store to expand distribution for Coca-Cola-brand merchandise. Accessible through the Coca- Cola homepage at , the new “store” is expected to be operational by early summer.At, viewing Coca-Cola-brand merchandise will be similar to window shopping in a mall, with products attractively displayed in environments relevant to consumer interests. This design will expand the means through which millions of Internet shoppers can locate, select, and purchase merchandise associated with the world’s leading brand. The site will feature Coca-Cola brand products from apparel to cookware to collectibles — all available in a one-of-a-kind store on the Internet.“Coca-Cola enthusiasts around the world are increasingly demanding Coca- Cola brand apparel, collectibles and other merchandise. With an extensive selection and around-the-clock convenience, is an ideal answer to their needs. In addition, the store significantly extends The Coca- Cola Company’s merchandising strategy into this exciting distribution channel and expands the Coca-Cola experience,” said Andrew Lelchuk, manager, Business Development and E-commerce, The Coca-Cola Company.Innotrac, Inc. (Nasdaq: INOC) will serve as The Coca-Cola Company’s exclusive e-commerce partner for managing online retailing of Coca-Cola merchandise, collectibles, and apparel in North America. Under the arrangement, Innotrac will design and develop the official online store and manage all aspects of order processing, fulfillment, and customer care.“We are thrilled that the world’s leading brand has chosen Innotrac to manage a strategic initiative that expands its presence in e-commerce,” said Scott Dorfman, president of Innotrac.

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