USA: Champion Lyte poised to spar in sports drinks class

Meridian USA Holdings, Inc. (Boca Raton, FL) reports the rising success of Champion Lyte, a sugar-free, calorie-free sports refresher beverage, soon to be available to the millions of active Americans wishing to lead a healthier lifestyle. Champion Lyte replenishing drink is expected to be highly competitive in the sports drink beverage category because of its great taste, zero fat, sugar, or carbs and availability in grocery stores across the U.S."It has all of the good, and none of the bad. Our product is no guilt," said Alan Posner, CEO of Meridian USA Holdings. "Champion Lyte presents a unique alternative so you can reap the benefits through a delicious, satisfying drink designed for the active, healthy lifestyle." The new product line is a timely addition to the company's diverse menu of unique sugar-free, fat-free products and healthy snacks.Meridian USA Holdings, Inc., through its subsidiaries, The Old Fashioned Syrup Company, Inc. and Champion Lyte, a sports drink division, develop, market and sell sugar-free, fat-free, and cholesterol-free products to retailers and food service customers nationwide. The company is the exclusive licensee for use of the Sweet'N Low brand for its proprietary line of sugar-free, fat-free and cholesterol-free syrups, currently available in three flavors: chocolate, strawberry and vanilla creme.