View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
April 24, 2003

US: Sprite launches Tropical Remix

The Coca-Cola Company has kicked off the nationwide rollout of its latest product launch Sprite Remix - a tropical version of the Sprite brand.

The Coca-Cola Company has kicked off the nationwide rollout of its latest product launch Sprite Remix – a tropical version of the Sprite brand.


Sprite Remix will hit shelves in stores across the country this week. It will initially be available in 20-ounce bottles, before expanding into 12-ounce cans, multi-packs and one-and two-litre bottles later this spring and summer.


Packaging graphics for Sprite Remix will have a variation of the graphic treatment of the signature Sprite logo. The Sprite Remix launch will be supported by a fully integrated marketing campaign including sampling, promotions, and television, radio and print advertising.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks