The Coca-Cola Company has kicked off the nationwide rollout of its latest product launch Sprite Remix – a tropical version of the Sprite brand.
Sprite Remix will hit shelves in stores across the country this week. It will initially be available in 20-ounce bottles, before expanding into 12-ounce cans, multi-packs and one-and two-litre bottles later this spring and summer.
Packaging graphics for Sprite Remix will have a variation of the graphic treatment of the signature Sprite logo. The Sprite Remix launch will be supported by a fully integrated marketing campaign including sampling, promotions, and television, radio and print advertising.