Southern Wine & Spirits of America has expanded its national accounts group, in order to “coordinate more closely” with its national customers and suppliers in the US.
The wine and spirits distributor confirmed earlier this week that the reorganised accounts group will “enhance (its) sales and marketing effectiveness, account planning responsiveness and service execution efficiency”.
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Under the leadership of Southern’s senior vice president of supplier strategy and national accounts, Kevin Fennessey, the expanded accounts team will be comprised of: Ken Kribel, senior vice president of national on-premise accounts; Thomas McDevitt, vice president of business intelligence and category management; and a senior vice president of national off-premise accounts for appointment at a later date.
The national accounts group will also include dedicated Southern account leaders to manage large, priority, multi-state retailers.
“We are aligning with our National Accounts to most effectively serve our customers’ needs,” said Fennessey. “With the growth of these accounts, it is vital that we add additional, focused resources to further develop the capabilities and benefits of Southern’s multi-state account model.”
The changes are effective immediately.
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By GlobalDataLate last year, Southern announced that its subsidiary in the state of Indian had obtained a wholesaler’s permit to operate in the state.
