US: Smirnoff – a “no-nonsense, truly global vodka” says Diageo marketing chief
The success of Smirnoff is due to it being a “no-nonsense vodka” and a “truly global brand”, according to the man in charge of marketing it worldwide.
The success of Smirnoff is due to it being a “no-nonsense vodka” and a “truly global brand”, according to the man in charge of marketing it worldwide.