The producer of the third best-selling energy drink in the US, Rockstar Energy Drink, is looking to raise finance and may attempt to sell its business, according to a report.
A report in US-based trade publication Beverage Digest said late last week that Rockstar’s president and CEO, Russ Weiner, may seek to offload the business. Rockstar could not be immediately reached for comment.
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Analysts have long speculated that PepsiCo and The Coca-Cola Co would look to increase their presence in the US energy drinks market via acquisitions. Currently, PepsiCo distributes Rockstar, which is the number three brand by volume, and Coca-Cola handles Hansen Natural’s Monster Energy, the number two brand behind Red Bull.
A PepsiCo spokesperson declined to comment to just-drinks on whether the group would be interested in acquiring Rockstar.
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